Visual Language of Javanese Script on Shoe Design as Cultural Identity

Various culture in Indonesia is slowly being forgotten by the majority, for people now uses another way of communication to deliver message from one person another. One examples that could see usage Javanese script or usually called Hanacaraka. Therefore, studying visual language shoe design Flymax case study will help public understand how urgent creative cultural product is. This research qualitative regarding based on in-depth interview through owner and analysis visuals. has implications industry practitioners conveying impacting methods developing products including elements popular products. From case, implementing modern shoes strengthen identity, user local brand moreover supporting economic growth preservation.